Early-stage GTM that unlocks repeatable sales
Practical playbooks and tool guidance to get your first 100 customers, faster.
Things I can help you with
GTM positioning
Frame your competition to ensure customers see you on your own terms
Sales playbook
Own every stage from discovery to close with a repeatable winning process
Tooling advice
Set up a future-proof stack that grows faster and works smarter by design.
PLG experiments
Design product-led loops that consistently fill your pipeline with hot leads.
Automations for operations
Turn repetitive manual work into automated workflows and AI agents
Content engines
Turn high-value content into a lead-generating engine.
My story
Started building at 16
I launched my first startup, Gnoothi — a mobile app where teens tagged friends with positive traits. It raised €50K, reached 3,500+ users, and taught me the thrill of turning an idea into something real.
Turned purpose into product
That early spark led to CIVIX — a civic-tech nonprofit I co-founded to help young people vote for the first time. We built a 30-person team, reached 80,000 first-time voters, and hit #1 on the App Store.
Scaled Cycle from 0 to Atlassian
As founding GTM lead at Cycle, I drove product-led growth through hundreds of growth experiments, nailed how to generate qualified inbound, and built the sales playbook that drove repeatable revenue — paving the way for Cycle's acquisition by Atlassian.
Media features
Cycle is a new product management hub that centralizes all customer feedback
French startup Cycle joins Atlassian, embedding customer insight tech into Jira
Young people are shaking the political space
Press inquiries
Expert commentary on GTM strategies, the backstory of Cycle's acquisition, and startup insights between Europe and San Francisco.
Gnoothi, the new "made in Belgium" app for teens
2019 elections: CIVIX to attract first-time voters
Ready to save 12 months of GTM guesswork?
Let's get you your first 100 B2B customers